Reactions have been mixed on the new ReTweet functionality that’s recently been rolled out by Twitter. Some think it’s an elegant solution, others think it’s going to suck the life out of ReTweeting altogether. But no matter how you slice it, ReTweeting is going to change drastically in the very near future.
We all know that Twitter is a powerful marketing tool. (A good indicator of this is seeing how much spam has cropped up in the Twittersphere lately. Yikes.) ReTweets have provided a way for Twitter users to quickly share interesting tweets and links quickly, and nearly all Twitter clients have accommodated this unofficial feature.
But more importantly, site owners like you and I have enjoyed great exposure in the way our articles have been spread throughout Twitter with ReTweets. (Some of the articles on Web Jackalope have seen more than 100 ReTweets.) But as Bob Dylan sang, the times they are a changin’.
Twitter’s new ReTweet functionality could be even more powerful than before, adding more authority to your tweets and brand.